Content that looks good but does not hang together
Every piece shares the same visual world.
Creative direction · Campaigns
Creative direction with AI
AI creative direction defines a campaign's visual identity, its concept, mood, references and story, before a single image is generated, so that all the content feels like one brand.
- Free written review
- Fixed quote before we start
- No commitment
- 100% remote · Based in Mijas
Problems we take off your plate
Without direction, AI produces random images. With direction, it produces a campaign: one concept, one visual world and one voice.
Campaigns with no concept
One central idea that repeats and is recognised.
A brand with no defined visual identity
A style system you can reuse.
Vague references
Concrete references, including cinematic ones, that the whole team understands.
From first message to result
- 01
Brief and brand analysis
What you are, who you are talking to and what you want to make people feel.
- 02
Concept and moodboard
The idea, the mood and the visual references.
- 03
Visual system and shot list
The style rules and the list of pieces to produce.
- 04
Production and quality control
Every piece is checked against the concept before delivery.
What's included, all of it
- Campaign concept
- Moodboard and references
- Lookbook
- Visual style guide
- Shot list
A good fit if you are…
- Brands launching a collection or campaign
- Projects without a defined visual identity
- Businesses that want to stand out
- Agencies that need direction for their production
Generating images compared with directing a campaign
| Aspect | Without creative direction | With creative direction |
|---|---|---|
| Starting point | Loose prompts | Concept and story |
| Consistency | Every image is different | One visual world |
| References | Random | Defined and cinematic |
| Result | Images | A campaign |
| Review | No criteria | Against the agreed concept |
Related services
Before you start
01What is AI creative direction?
Defining a campaign's concept, mood, references and story before production, and using AI to carry out that direction, not to replace it.
02How is it different from generating images with AI?
Generating images produces loose pieces. Directing a campaign produces a consistent set that shares a concept, a style and a voice.
03What do I get at the end?
The concept, the moodboard, the lookbook, the style guide and the produced pieces, depending on the scope we agree.
04Is it useful if I already have a logo?
Yes. We start from your current identity and extend it into the visual world of the campaign.
05How long does it take?
First assets are delivered in 48-72 hours and full campaigns in 5-7 days, depending on the project.
06Do you work remotely?
Yes, 100% remotely: brief, review and delivery online, in writing and by video, with brands in Spain and abroad.
Shall we talk about ai creative direction?
Tell us about your project and we'll send you a free review in writing within 24 hours. No commitment: if we're not the right fit, we'll tell you.
We work with businesses in Mijas, Fuengirola, Benalmádena, Torremolinos, Marbella and Málaga, and remotely with clients across Spain. Studio based in Mijas, Costa del Sol.
